Company News, New Products

The Latest in Home Fragrance: Rubber Incense

Frederic Malle's variety retails for over $100.

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By: TOM BRANNA

Editor

Designed to perfume small spaces like closets or car interiors, the latest innovation at fragrance house Frederic Malle is Rubber Incense ($110). According to the company, it releases perfume for a long time without using electricity or a refill.   Malle designed these plastic slabs, made of recyclable EVA, after discovering IFF’s patented Polyiff process, which enables a scent to permeate a plastic materials. The first batch are scented with “Saint des Saints,” a reproduction of the smell of In...

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